Wear the Royal Pop
Project PopStrap.
The case-strap for the Swatch × Audemars Piguet Royal Pop.
The Royal Pop ships as a pocket watch — a fabric lanyard, a clip holder, a desk stand. We built the case-strap that finally puts it on your wrist.
The Royal Pop ships as a pocket watch — a fabric lanyard, a clip holder, a desk stand. We built the case-strap that finally puts it on your wrist.
On 16 May 2026, Swatch and Audemars Piguet released the Royal Pop — a pop-art reimagining of the Royal Oak as a convertible pocket watch. Eight bioceramic colorways, a Sistem51 movement, sapphire crystals, and the iconic octagonal bezel.
The catch: it is not a wristwatch. It ships with a fabric lanyard, a clip holder, and a desk stand. To wear it, you put it in your pocket.
Crown at 12 by design. Our case-strap rotates the watch so the crown sits at roughly 2 o'clock when worn — a driver's-watch angle that makes the time easier to read at a glance. Fits all six crown-at-12 references.
Crown at 3 with small seconds at 9 — a lateral, asymmetric layout. A distinct case-strap built around the offset crown. Fits both Savonette references: Lan Ba and OTG ROZ.
Six with crown at 12 and two Savonette (crown at 3). Wrist mockup is shown first; hover any reference to see the original pocket-watch view.
$39 pre-order. Made-to-order against your specific reference. First-come, first-served from the first production run.
Swatch × Audemars Piguet release worldwide. One per person, per day, per store — pick up your watch.
Tracked delivery worldwide. You'll get a tracking number by email the moment your unit dispatches.
20mm fitment for your colorway. No tools. The Royal Pop finally lives on your wrist.
Eight pocket watches in two case styles. Six with crown at 12 and two Savonette (crown at 3, with small seconds). Each in a different bioceramic colorway, with petite tapisserie dials, octagonal bezels, and Sistem51 hand-wound mechanical movements.
Available 16 May 2026 at selected Swatch boutiques. One watch per person, per day, per store.
